Social Marketing

Content Scheduling & ExecutionThere is a time and place for everything, and content is no exception. Find patterns in your most active audience responsive posts. We direct you to the most effective execution platforms and tools for your industry after a detailed assessment of the timing used by your industry and competition. We will help increase your posts, views, and user participation with measurable results.

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Online Campaigns & PromotionsFree stuff is always a big winner with free-loaders. Know what your success funnel is before you plan an online marketing campaign or promotion. We create social media contests and time-limited programs motivated by pre-determined touch points and goals. You get measurable participation with a keen strategy that includes future customer relations in mind.

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Social Listening & Reputation ManagementWhen eavesdropping is renamed, "social listening" the meaning changes (and so does the game). Invest time in reading the posts, tweets, and comments of your audience. We will help you discover communication channels for the social chatter. You may gain new ideas, confront problems early, and offer outstanding customer support.

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Influencer ID & OutreachIn business, connections are everything. Build your relationships with people who can help your business to grow. We find and approach bloggers, online influencers and word-of-mouth customers and encourage them to write about your products and services. This will help increase the reputation status and improved traffic flow to your business.

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Media & Design

Responsive Web Design (WordPress & Bootstrap)Dynamic websites must look equally great on a variety of devices such as desktops, laptops, and smartphones. A well designed site using both WordPress and Bootstrap offer the greatest flexibility in web design, responsiveness, and speed. As WordPress experts, we will design a website specific to your needs, branding, and core goals for your business, as well as train you how to manage your site. Your user-friendly site will be viewable from a variety of devices and will always look great.

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Promotional Materials DesignConsistency is key when presenting your business to the public. Stick to a few consistent design elements—logo, typefaces, graphics and colors—on all your materials. We create innovative, eyecatching designs that follow well thought out visual branding directives. Your business and what you stand for will be communicated consistently no matter if your materials are for packaging, catalogs, or printed materials.

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Marketing Management Setup (WordPress)WordPress is an easy blog system that can be developed into a high-powered marketing dashboard and organization tool. The marketing, content, and social media platforms that you visit are time spent that can be minimized with a centralized website strategy. We will develop a workflow system that can include SEO building, traffic metrics, social media scheduling, and encourage social media posting from your site using your WordPress site, or by creating one for you. WordPress is one of the most cost-effective ways to integrate your marketing goals and present an amazing user-friendly site for your visitors.

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Brand Asset Evaluation & GuidelinesMixed messages give mixed results. Branding guidelines help keep your message consistent. We pull your online identity together, create brand guidelines (colors, fonts, taglines, etc.), and present simple message campaigns with your marketing goals in mind. A simple, consistent message, across all platforms, will reiterate who you are and what you do, therefore, making it easier for people to remember you when they need and want your product or service.

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Landing Page StrategyA homepage and landing page have subtle differences that become apparent when you layout your online marketing plan. Content marketing, including social media posts, should lead people to your landing page where you have a specific call to action. We evaluate your sales funnels and develop landing pages that will produce specific results. Landing pages are focused on conversion, provide better metrics for your efforts, and can even cut down on advertising costs.

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Email List DevelopmentGetting a qualified user's email should be a top priority for every business in today's online marketing environment. Email lists need to be groomed and carefully maintained in order to remain most effective. We evaluate and create an email development program for your company using your site and social platforms as funnels for collection. Your list gives you multiple touch points for keeping your business in the mind of your audience, and eventually converting them into customers.

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Content CurationGetting your blog, Twitter, Facebook and other social accounts is easy. Consistently posting with the most relevant content is the real challenge. Establishing well defined content early on will minimize lags in your content production. We search for attention worthy content and images with your audience and posting schedule in mind. You will avoid the staleness that is created by delayed posts and other social media copy.

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Digital Marketing Strategy

Content Marketing PlanA plan gives you a blueprint for action and motivation to reach goals. It can as simple as listing interesting topics that are based on timely events that will appeal to your audience. We formalize your plan with key metrics in mind. Your message will be consistent and timely, thereby increasing your chance for online marketing success.

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Social Media Strategic PlanKey metrics give you a clear picture how your business is growing and where to make adjustments when it is not. Today's customers and prospects are more inclined to trust your company if you have a conversation presence on the web. We develop a strategy that integrates SEO keywords, competitive content evaluation, scheduling and metrics for evaluation. Key metrics give you a clear picture how your business is growing and where to make adjustments when it is not.

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Mobile Marketing AssessmentThe smartphone revolution has dramatically changed the way we discover, shop, buy and evaluate product and services, and almost all one-on-one methods of communication can be translated for greater market mobility. When you evaluate your marketing materials (print, portfolio, advertising, etc.) are they producing one-on-one compromises to a potentially larger market? We examine and recommend digital equivalents (printed material to PDF, flyers to email, portfolios to online galleries, responsive web-design, etc.), specific for your industry, to minimize costs while expanding your online touch points for current and potential customers. Your business' successful mobile marketing strategy will greatly improve cost-savings and increased market awareness.

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SEO & Keyword AnalysisSearch Engine Optimization (SEO) is well known by bloggers but remains one of the most under-estimated driving forces for organic (non-paid) users to your site. Build a list of keywords and phrases that describe your product / service and then build your content around them. We evaluate the competitive landscape and recommend a plan for integrating keywords and phrases into your content strategy. If diligent, you will notice an improvement in organic traffic from well focused content over a period of time.

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